QUESTIONS, ANSWERED.
Straight answers about ads, AI, budgets, websites and SumUp.
What exactly does AdFryer do?
AdFryer is a specialist food-sector agency offering competitor research, static banner advertising and Meta campaign management, plus one-off website builds.
Do you photograph products or shoot videos?
No. Clients provide existing photos, logos and offers. Photography, filming and video production are not included.
What does AI do in your research?
AI tools assist with organising public ad observations and comparing messages and creative approaches. People review the findings and decide what to launch.
Can you see competitors’ sales or ad profitability?
No. Public ad research generally does not disclose private sales, return on ad spend or exact campaign profitability.
Which tools do you use?
Depending on the project: Meta Ad Library, AdSpy, Apify, Claude Code, Google Sheets, Canva, Adobe Photoshop and Meta Ads Manager.
What is included in Takeaway Growth?
Initial local research, two original static banners per month, one Meta campaign, weekly checks and two reports each monthing.
What is included in Wholesale Growth?
Initial sector research, three static banners per month, up to two Meta campaigns, weekly checks and two reports each monthing.
Is the advertising budget included?
No. Meta ad spend is separate and paid directly by the client through their own advertising account.
What budget should I start with?
Our suggested starting budget is £150/month for either type of business (around £5/day). Higher budgets are optional and depend on your goals and results.
Do you guarantee orders or sales?
No. Advertising outcomes depend on the offer, location, audience, market and other factors. We report on measurable results without guaranteeing sales.
Who owns the Meta account?
Your business owns its Meta assets and payment methods. AdFryer receives appropriate management access.
Do you manage organic social media?
No. Standard subscriptions focus on paid Meta campaigns, not daily organic posts, community management or video reels.
What is the £500 website?
A mobile-friendly informational or catalogue site of up to five standard pages, without an online checkout.
What is included in the £750 SumUp store?
A standard SumUp Online Store setup, branded template, up to 80 initial products and standard order/payment settings, subject to platform capabilities.
Does SumUp charge monthly for Online Store?
SumUp currently advertises a £0 monthly Online Store plan and a 2.5% standard online transaction fee. Always verify current terms directly with SumUp.
Are SumUp card readers included in £750?
No. Readers are optional hardware purchased directly from SumUp. AdFryer does not sell hardware or guarantee integration with a specific POS system.
Can the SumUp store handle pizza toppings and kitchen printers?
Advanced modifiers, kitchen printer routing, delivery integrations and POS sync must be tested for the specific business before being promised.
Do you charge monthly website maintenance?
No. AdFryer offers one-off website builds, not a monthly website care subscription. Future changes can be separately quoted.
What do you need from me to start?
Business name, logo, existing product photos, approved offers, service area and relevant account access. Website projects may also require product details and policies.
How long does setup take?
Timing is agreed per project and depends on access, supplied assets, approvals and platform checks. We do not promise a fixed launch date before scoping.
How does the 10% launch discount work?
Eligible new clients who submit their email and phone can request 10% off the first month of Meta management. It does not apply to advertising spend, £500 business websites or £750 SumUp store builds.
Can I cancel the advertising subscription?
Cancellation and notice requirements are confirmed in your written service agreement. Do not assume a cancellation period until agreed.
Do you share my data with AI platforms?
We aim to minimise client information shared with third-party tools. We will explain material third-party processing in our privacy notice and project arrangements.